A Whopper of an Idea
Posted: May 1, 2019
Burger King officials have a whopper of an idea. They’re adding a new item to their menu: a meatless burger! The fast food chain tested no-beef burgers in Burger Kings in St. Louis, Missouri. They were a hit! Fifty-nine restaurants sold them. Burger King named the plant-based sandwich “the Impossible Whopper.” It looks like the new burger might have a spot on the menu—right next to the signature Whopper!
People have enjoyed eating Whoppers since 1957. The burgers are made with a beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. Burger King is “the Home of the Whopper.” The restaurant sells the original Whopper and Whopper, Jr., a smaller-sized burger.
A plant-based burger has to taste really good to stand a chance against the famous Whopper. Where does Burger King’s plant-based burger come from? It was created by Impossible Foods. Burger King is the first fast food chain restaurant to test the sandwich out. The Impossible Whopper is made of soy protein, potato protein, coconut oil, sunflower oil, and heme. (Heme is the compound that gives ground beef its color and taste.)
Restaurant Brands International owns Burger King. Officials at that company hope to expand Impossible Burger sales across America. If sales in other test markets are like sales in St. Louis, the Impossible Whopper will be a hit! Which cities will get the sandwich next? Burger King officials won’t say.
Burger King’s sales were up this year—barely. Will the Impossible Whopper boost sales more? So far, customers are eager to try the burger. Chris Finazzo is president of Burger King’s North American operations. He says, “It’s really difficult to distinguish between the Impossible Whopper and the original Whopper.” That’s a huge compliment to a classic burger’s competitor.
So, whether you eat or drink, or whatever you do, do all to the glory of God. ― 1 Corinthians 10:31
A Burger King in Redwood City, California, on April 25. Burger King may sell a plant-based burger nationwide. The fast food chain’s new Impossible Whopper did well in test markets. (AP Photo/Jeff Chiu)